You know how lots of blog posts start with a question and then they give you all of the steps they took to find the answer and then...the answer! Yeah, that's not at all what's going to happen in this blog post.
How the crap do you promote a local band?
Maybe I should have asked myself this before I volunteered to do so. Years ago, Jenny and I started up 11 O'Clock PR. I believe Jenny actually did PR stuff but I just kinda liked the name. I mean, Jenny, Amanda and I are also in an imaginary band called The Garden Tarts but I ain't booking gigs. Hmmm, I bet 11 O'Clock PR would rock marketing The Garden Tarts. Wait...
My friends' (yes, that's possessive plural and I don't get to use that on my blog often) old band Big Idea are having a reunion concert here in Newport News next month and 11 O'Clock PR was asked to promote. I suspect that our Virginia office (my MacBook and my couch with Mad Men in the background) was asked to take on this task because of our catchy name and not because of our impressive resume...I guess also because we're cheap (pro bono...hee hee.)
So I've managed to get the event listed on every single event calendar I can possibly think of. I thought that was a good idea but I didn't realize how everything is connected. There are so many mentions when you Google Big Idea Reunited that eBay thinks there are tickets to be sold and gives you a link to search. That's good, right? Yes. I've sent emails to every single local media outlet I can imagine and still awaiting replies. But what I really want is a little tiny write up in our local paper The Daily Press and I'm not at all sure how to go at that. I sent an email and a tweet to the paper's music guy but I haven't heard anything back. You know my theory on cats, two year olds and singers in bands...how the less attention you pay them, the more attention they pay you? I'm kinda discovering that the same theory may apply to me too. I don't like being ignored so I may have to take further action until I hear something back from him. Cats knock stuff off tables, two year olds throw fits and singers shine lights in your face...what do I do?
I feel like the Underwear Gnomes from South Park:
Step 1: Collect underpants.
Step 2: ??
Step 3: Profit.
I actually think I'm not doing a bad job at this but I'm going to keep trying and am definitely open to suggestion if you have any sort. Any tips on how to promote a little local concert? If you do, hurry it up because this show is June 1st.
If only I had some sort of outlet of my very own where I was in control of all of the content and up to seven whole people a year read it...